If anyone hasn't come across this article, it goes in depth about how the Walt Disney Company got into Creating a new way guest can interact with a wristband gaining entry to the Disney Parks, and using features within their smartphones for easy access across every park. How Walt Disney Spend over $1Billion dollar for guest to to experience new technology.....
http://www.fastcompany.com/3044283/the-messy-business-of-reinventing-happiness#!
http://www.fastcompany.com/3044283/the-messy-business-of-reinventing-happiness#!